Building your website is just the first part of a larger project. Building a website without a proper structure, design and through the process can make it look haphazard, confused and hard to use.
From day one, we build your website so it is optimized to not only be user-friendly, aesthetically beautiful, but arguably most important, easy to search and geared for the first page of Google.
So the discussion begins, what makes a good website? There are many outlines and attributes that all ‘good' websites should have, for it to be optimized and designed to keep your customers on your web page as long as possible. These are:
Everybody hates a website that takes ages to load. Tips to make page load times more effective include optimising image sizes (size and scale), combining code into a central CSS or JavaScript file (this reduces HTTP requests) and minify HTML, CSS, JavaScript (compressed to speed up their load time).
This basically means how easy it is for your users to move around your website, find what they want and take action. We typically follow the ‘3 click rule,’ meaning it should take no more than 3 clicks for the user to get where they want.
Your website is essentially your storefront. It is where your customers come to find out more about your product/service, engage with you and ultimately make a purchase. Therefore, the message on your website should be clear. It should emphasize your brand and value proposition clearly.
We have all heard the term ‘content is king.’ This is where that applies. All the content that is published on your website should be optimized for SEO purposes. This will give you a better search engine ranking, increasing the visibility of your website.
It is now commonplace to access websites from multiple devices with multiple screen sizes, so it is important to consider if your website is mobile friendly. If your website is not mobile friendly, you can either rebuild it in a responsive layout (this means your website will adjust to different screen widths) or you can build a dedicated mobile site (a separate website optimised specifically for mobile users).
At ‘Danam,' we pride ourselves on taking a project from step one to completion. Our websites are built with the future in mind. We don't just build websites and disappear when the work is done, we build it with the structures and processes in mind, for your website to be optimized long after the work is complete.