It is no secret that Internet or digital advertising must be part of your marketing and communications plan. The true challenge lies in where to start, and how to efficiently and effectively maximize your investment. Internet Advertising is one of the most important if not the most important aspect of your marketing efforts. This is because;

• Internet Marketing is Cheap- In comparison to traditional forms of advertising, such as TV advertisements, print media, and radio;Internet advertising is still much cheaper. Unlike traditional forms of media, Internet advertising works on a pay as you go basis. This means you are able to control the amount you spend on your marketing efforts, and increase and decrease according to your goals and needs.

• Increase the visibility of your business- Internet advertising has unlimited reach. Facebook has announced they have 2,000,000,000 active users on their platform, all of which can be reached through your marketing efforts. Reach clienteles you never thought existed in all parts of the globe. The possibilities are endless.

• Engage and Connect!- Internet marketing and advertising allows you to engage directly with your market. It allows you to put a voice to your company to be able to make announcements, get customer feedback, build brand and customer loyalty and ultimately increase customer retention. This will mean all future marketing efforts will be cheaper, more efficient and targeted. You are also to start building relationships with your customers. You can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. Emailing customers regularly with special, personalized offers helps to maintain the relationship. You can also invite customers to submit product reviews on your website, helping to build a sense of community.

• Personalized Targeting- One of the most powerful tools in Internetadvertising is the ability to cheaply and easily target personalized market segments, which may have a great interest in your business. Personalize offers to specific market groups based on past purchases, Internet browsing history, and preferences to save cost and market to those who are more likely to convert.

At ‘Danam,’ we have over [INSERT NUMBER OF YEARS HERE], experience helping SME’s like yours, grow and skyrocket their businesses through leveraging and correctly utilizing the power of internet advertising.
Our team of dedicated professions will work tirelessly with you to come up with a solution to suit your needs and goals.

Our services include:

Social Media Marketing (SMM)
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Optimization (SMO)

Video Marketing
Online Reputation Management (ORM)