Business-to-business advertising consists of marketing efforts directed toward other businesses rather to individual consumers. Business-to-business advertising may involve the promotion of products such as copier machines, or services such as human resources consulting or logistics, that is primarily designed for businesses.
The goal of B2B marketing is to reach the employees and decisions makers within an organization who is in charge of business purchases, capital decisions, and those at managerial positions. This differs from Business to Consumer marketing, which focuses on reach a larger audience, as anyone is capable of making purchases and decisions in day-to-day life.
Despite its importance, B2B marketing is often overlooked in even the largest of organizations. It is an imperative role for both manufactures and consumers, and essential to building industry relationships, expanding your client base and building your brand presence.
In the past, there has been a misconception of having a high performing, high converting website and its importance. Until recently, business to business operators has seen a website as just a digital billboard, where in actual fact is a lot more of an important asset to have.
High Performing Website
At ‘Danam,’ we can build a website for you that will generate leads and increase sales. The website will be fully responsive and high performing and help excel your business!
Your website is a crucial tool in your arsenal for building visibility. Potential clients will more likely than not, search the Internet for potential providers. A well-built website will serve as your storefront to bring in potential clientele. 80% of people look at websites when searching potential service provides. Our websites will reach new visitors, have robust content and carefully targeted offers to drive your business and increase leads and sales.
The second important aspect of your website is focused on design. We focus our websites not only around a strong working backend and marketing but also on beautiful and aesthetic design. This will increase the perception of both your website and brand and encourage engagement from your potential clientele.
1. Onsite SEO-
This is where the old marketing saying- ‘Content is King,’ comes from. Onsite SEO refers to the efforts within your website to communicate to search engines to allow it to produce more relevant search result to the user. This could mean using keywords in your content and video content that is relevant to your product or service.
2. Offsite SEO-
Takes the form of links to your website, either through outside engagement or guest articles in other publications, for example. These efforts work to increase your site’s authority as a widely recognized leader on your topic. As the more high authority and relevant websites link to your website, search engines will begin to see your site as more credible – resulting in higher rankings.
Research shows that 60% of buyers search for potential new service providers on social media, making it number one for most commonly used source of information, surpassing formal referrals and recommendations.
We will handle your social media presence across all platforms, to help you expand your reach and engage with your customers.
Search Engine Marketing or SEM is the paid marketing efforts through platforms such as Google Adwords and Pay Per Click to help increase the search rankings of your website.
Where SEO looks to build organic traffic through quality content and strategies, SEM looks to build quick and fast traffic for your website by paying an advertising fee to move up the search rankings. Both SEO and SEM work hand in hand to drive traffic to your website, generating leads and increasing sales.